Starting with why.
What is the core belief or purpose that causes you to do the things that you do? Discovering your company’s “why” can help realign your brand with the direction your company is headed. Determining why you exist, what makes you different, and where you are going are all at the core of this strategy process.
What was the founder’s vision? What human problem were they attempting to solve? Does it align with your current beliefs?
Identifying the people who embody the company beliefs and culture can gain you new insight and strengthen your purpose.
Share the Vision
Empower your company internally with a clear direction going forward and create deep external connections based on shared values.