Get to know you.
Researching a brand means realizing how you are currently perceived – both the good and the bad. The brand research process is a collaborative effort where together we investigate through the following actions:
Interviewing key stakeholders in order to discover the way they see your brand.
Taking stock of all current marketing materials to uncover how you’re brand is currently positioned.
Analyzing the competition in your field to see where you stand in the current market.