Cox Enterprises needed a strong brand for fleet teams that stood out among the pack.

With a quick deadline for upcoming presentations, the brand needed to be ready to deploy across all materials and presentations. We worked directly with the team at G7 Consulting to develop a strong mark that stood on it’s own yet fit with the COX Enterprises color palette. With a name chosen and a direction for a mark focusing on communicating efficiency and motion, we got to work starting with sketches, moving to multiple mark explorations and continuing with refining the mark until they had a brand they were thrilled with.